YouTube For Artists should help musicians better engage with their fans.
YouTube’s potential as a platform for musicians has arguably been lagging behind SoundCloud
for some time. In terms of music it’s largely been a place for major
labels to harvest advertising revenue from Vevo channels and for fans to
upload and stream old material, lacking the insight tools to help
musicians engage with their fans.
YouTube wants to change that however, starting a new initiative called YouTube For Artists.
Launched yesterday (March 16), it offers tools aimed at helping
musicians gain insight into who is viewing their videos and where, which
should help musicians to plan their tours accordingly.
The service is also aimed at ensuring musicians generate more revenue
from their music. The service homepage features tips for becoming a
revenue-generating YouTube Partner, and the Content ID feature should
ensure any musician is paid when their music is used on fan-made videos.
YouTube has also launched a new cards tool to replace user
annotations, some of which are aimed at helping musicians make revenue
direct from their videos. The new cards allow creators to add links and
images as well as information, and come in six
categories including video links, playlist links, associated
websites merchandise, fundraising and fan funding. The latter three
should be most relevant to musicians, allowing them to sell T-shirts or
fund tours straight from a YouTube video.
Geen opmerkingen:
Een reactie posten